As I Am Rice Water Micellar Shampoo - 237 ml

As I Am Rice Water Micellar Shampoo is a strengthening, sulfate-free shampoo with rice water, ceramides, and biotin that cleanses gently while building hair resilience. Inspired by the hair care traditions of the Yao women of China's Guangxi province, the micellar formula lifts impurities without harsh detergents. The manufacturer reports a 124% increase in hair strength with consistent use.

About the product

Rice water is the hair care staple of the Yao women of Guangxi, China - renowned for hair that grows to exceptional lengths. As I Am pairs this tradition with micellar technology for effective cleansing without harsh detergents.

Ceramides restore the hair's protective barrier, while copper tripeptide improves elasticity. Betaine provides deep hydration and phytosterols shield strands from mechanical damage. The manufacturer's tests report a 124% gain in hair strength, 21% higher moisture levels, and noticeably easier detangling - wet (55% less resistance) and dry (51% less). An adjustable nozzle tip lets you direct the product section by section straight to the scalp. Made in the United States.

Key ingredients

• Rice water (Oryza sativa) - strengthens and nourishes hair
• Ceramides - restore the hair's protective barrier
• Copper tripeptide - improves hair elasticity
• Biotin - reinforces the hair fibre
• Betaine - deeply moisturises
• Phytosterols - protect against mechanical damage

Who it's for

Suitable for all hair types, from loose waves (2a) to tightly coiled curls (4c). A particularly good fit for anyone seeking a gentle cleanse that simultaneously strengthens each strand.

How to use

Thoroughly wet hair with water. Adjust the nozzle opening and apply the shampoo section by section directly to the scalp, gently squeezing the bottle. Massage the scalp lightly, distribute through the lengths, and work up a lather. Rinse thoroughly, then follow with a conditioner.

Ingredients (INCI)

Aqua/Water/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide NP, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate.