L'Oréal Paris Preference Hair Colour 7.23 Rich Rose, Iridescent Gold Blonde

L'Oréal Paris Preference is an innovative permanent hair color with an anti-fade system. The new gel formula with oil provides up to 8 weeks of intense, shiny color and up to 100% gray hair coverage. The product offers professional at-home results, is ready to rinse out in just 25 minutes and contains a Shine Protecting Conditioner enriched with UV filter and vitamin E derivative.

L'Oréal Paris Preference is an advanced permanent hair color that offers professional results at home. The new formula includes an anti-fade system, providing up to 8 weeks of intense, shiny and expressive color.

The gel texture with oil, enriched with a high concentration of permanent dyes, guarantees excellent hair coverage and long-lasting results. The product is suitable for all hair types and provides up to 100% coverage of gray hair.

Features you'll love:

• Up to 8 weeks of brilliant color
  
• Up to 100% gray hair coverage
  
• New gel-like, non-flowing texture
  
• Ready to rinse off in as little as 25 minutes
  
• Unique floral scent
  
• Shine-protecting conditioner with UV filter and vitamin E derivative

Effects of use:

L'Oréal Paris Preference provides intense, shiny color that lasts up to 8 weeks. The new formula guarantees better coverage of hair fibers, offering a luminous and long-lasting effect in a shorter application time.

How to use:

Follow the instructions for use included in the package. Before use, be sure to perform an allergy test 48 hours before application, even if you have previously used color products.

INCI:

1152439 - Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202318/2).

1217043 a - Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1).

1242554 - Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl, Ammonium Acetate, p-Phenylenediamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234324/1).