L'Oréal Paris Préférence Ultra Platinum Bleach with Bonding Complex

L'Oréal Paris Preference Ultra Platinum Bleach is an advanced product for bleaching hair up to 9 tones. Thanks to its innovative Bonding Complex technology, it protects hair during bleaching for a pure platinum blonde without yellow tones. The formula guarantees long-lasting, shiny color and reduces hair breakage by up to 80% with a strengthening conditioner.

L'Oréal Paris Preference Ultra Platinum Bleach is an innovative hair lightener that combines extreme brightening with advanced hair protection. Thanks to Bonding Complex technology, the product provides maximum protection of the bonds inside the hair fibers, responsible for their condition.

This advanced brightener offers the possibility to lighten hair up to 9 tones, allowing you to achieve a sophisticated and pure platinum blonde even on brown hair. What's more, the formula guarantees long-lasting results without unwanted yellow highlights.

Features you'll love:

• Brightening up to 9 tones
  
• Bonding Complex technology to protect hair fibers
  
• Pure platinum blonde without yellow tones
  
• Reduction of hair breakage up to 80%*
  
• Long-lasting, shiny and refined color
  
• Intense hair conditioning

Effects of use:

L'Oréal Paris Preference Ultra Platinum Bleach delivers an extremely bright, pure platinum blonde after just one use. Thanks to Bonding Complex technology, hair is protected during the bleaching process, resulting in a significant reduction in breakage. The result is long-lasting, shiny color and healthy-looking hair.

How to use:

Follow the instructions for use included in the package. Detailed application information can be found inside.

INCI:

1170891 - Ingredients: Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, CI 60730 / Acid Violet 43, CI 45100, Cocos Nucifera Oil, Sodium Hydroxide, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Amodimethicone, Isopropyl Alcohol, Alpha-Isomethyl Ionone, Citric Acid, Citronellol, Cetrimonium Chloride, Coumarin, Hexyl Cinnamal, Amyl Cinnamal, Parfum (F.I.L. C246076/1).

1190207 - Ingredients: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, PEG-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate (F.I.L. C199529/1).

1240812 - Ingredients: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Carbomer, EDTA, Parfum / Fragrance (F.I.L. C263376/1).

1240996 - Ingredients: Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Citric Acid, Sodium Persulfate, Sodium Metasilicate, Sodium Lauryl Sulfate, EDTA, Glycine, CI 77891 / Titanium Dioxide, Hydrogenated Polydecene (F.I.L. Z70018766/1).